Original:

Process:

Final:

Negative Space

Lines

Observations/ Thoughts:

Personally, I felt that this looks the simplest out of the three adverts that I have done. This is less of mysterious but more of fantasy. Therefore, while I was doing the drafts for this drawing, I decided to draw the negative spaces of the animals on the tracing paper instead of tracing all the details of the animal. I felt that by doing that it will give rise to a more mysterious feel as if you know but yet you don't know. 

I played around with the placing of the sketches on the image and I realised that it looks slightly better when the animals seem to be coming out of the paper instead of just floating around (perhaps it could be due to the fact that I did not cut the animals to shape). 

However, this advert seemed to be more of a storybook advertisement instead of being a cafe's. Since the cafe have storybook readings for the kids, i feel that this advert still kinda works (albeit slightly forced). Similar to the first advert, the bright and vivid colours of the logo does not fit in with the image totally (although it probably would have if my printer had the inks the print the correct colours).