Doodles from Daily Drabbles

Game Plan

Constructive Critique Model

1. Response: I really appreciated the in-depth thought that was given while Ryan was doing the entire project. I liked how the image turned out where it is aesthetically pleasing as well as captivating.
2. Description: There are a total of three images. In each image, there is a human figure, as the focus, where a gun is aimed at him/her. Like glass, a part of the face is shattered. The background is 2 thirds black. 
3. Analysis & Interpretation: Starting from the background, using the rule of thirds, the two-thirds of black makes the one-third of white stand out more. Strategically, Ryan places the human figure at that area to allow the focal point to stand out. Paralleling the white area where the face is supposedly blown off by the gun with the background, there is a sense of rhythm to the image. The lips that are cut into pieces signifies a kind of silence as well as if words are made up of glass- easily shattered. The black and white tone to the image also brings us back to how "black lives matter".
4. Evaluation & Judgment: The combination of the black lives on the background makes the image interesting and gets the message across. His message: The act of deleting mouths is symbolic for erasure – that through the killing of black lives, accompanies the erasure of stories. By deconstructing mouths, likening it to an object as the bullet passes through it, the advertisement communicates the mindlessness of killing black lives, and hence, invites the viewer to interrogate the full extent of police brutality, and racial inequality. I particularly like the idea of the erasure as it shows so much more than just the "erasure of stories". It also shows the fragility of life and how easy words can destroy people. Perhaps, the image of the gun and the human hand does not fit with the image but overall, the advert gets the message across.

Gestalt Principles. 

LINES

• Baseline: The one you might be most familiar with is the baseline. This is the line that the text sits on.
• Cap height (or cap line): This marks the top of capital letters.
• Ascender height (or topline): This line shows where the top of letters such as kand h touch. Strangely, in a lot of cases, this line is slightly higher than the capital line.
• X-height (or midline): This shows the height of lowercase letters (excluding ascenders and descenders). It is typically measured using the height of the letterx.
• Descender height (or beardline): Descenders are the parts of characters that go below the baseline (such as the letters p and y). This line shows where the bottoms of the descenders are.

TECHNIQUES

• Leading describes the amount of space between lines of text. You can measure leading by obtaining the distance between two baselines.

• Tracking (or letter-spacing) is the space between groups of characters

• Kerning describes the amount of space between two characters.There is often confusion between tracking and kerning. While tracking is a global setting that affects how close all the characters are, kerning is more the microscopic view of the space between two letters. Some character combinations might require more kerning than others to avoid collisions (e.g., compare KX versus ll).

• Weight is the relative darkness of the characters of a type font resulting from the relative thickness of the strokes, expressed as light, bold, extrabold, etc.

Choosing a font

Research and Investigation

Ideation and Exploration

Composition

Final

After painting the mythical creatures and adding in the words, the entire effect of the lost books is not there. The typography has been miscalculated as the words look too much handwritten (my own) and the tone of the seriousness and mystical has been lost. What's more, but just have one side to the pages does not seem like the pages are from a book; after all, books are usually printed on both sides. Furthermore, there is no clear narrative linking all the pages.

Initial Sketches without Watercolour added

TITLE OF ADVERT SERIES

Observations/ Thoughts:

Original:

Process:

Final:

Negative Space

Lines

Observations/ Thoughts:

Personally, I felt that this looks the simplest out of the three adverts that I have done. This is less of mysterious but more of fantasy. Therefore, while I was doing the drafts for this drawing, I decided to draw the negative spaces of the animals on the tracing paper instead of tracing all the details of the animal. I felt that by doing that it will give rise to a more mysterious feel as if you know but yet you don't know. 

I played around with the placing of the sketches on the image and I realised that it looks slightly better when the animals seem to be coming out of the paper instead of just floating around (perhaps it could be due to the fact that I did not cut the animals to shape). 

However, this advert seemed to be more of a storybook advertisement instead of being a cafe's. Since the cafe have storybook readings for the kids, i feel that this advert still kinda works (albeit slightly forced). Similar to the first advert, the bright and vivid colours of the logo does not fit in with the image totally (although it probably would have if my printer had the inks the print the correct colours). 

Original:

Final: