Doodles from Daily Drabbles

Game Plan

Constructive Critique Model

1. Response: I really appreciated the in-depth thought that was given while Ryan was doing the entire project. I liked how the image turned out where it is aesthetically pleasing as well as captivating.
2. Description: There are a total of three images. In each image, there is a human figure, as the focus, where a gun is aimed at him/her. Like glass, a part of the face is shattered. The background is 2 thirds black. 
3. Analysis & Interpretation: Starting from the background, using the rule of thirds, the two-thirds of black makes the one-third of white stand out more. Strategically, Ryan places the human figure at that area to allow the focal point to stand out. Paralleling the white area where the face is supposedly blown off by the gun with the background, there is a sense of rhythm to the image. The lips that are cut into pieces signifies a kind of silence as well as if words are made up of glass- easily shattered. The black and white tone to the image also brings us back to how "black lives matter".
4. Evaluation & Judgment: The combination of the black lives on the background makes the image interesting and gets the message across. His message: The act of deleting mouths is symbolic for erasure – that through the killing of black lives, accompanies the erasure of stories. By deconstructing mouths, likening it to an object as the bullet passes through it, the advertisement communicates the mindlessness of killing black lives, and hence, invites the viewer to interrogate the full extent of police brutality, and racial inequality. I particularly like the idea of the erasure as it shows so much more than just the "erasure of stories". It also shows the fragility of life and how easy words can destroy people. Perhaps, the image of the gun and the human hand does not fit with the image but overall, the advert gets the message across.

Gestalt Principles. 

LINES

• Baseline: The one you might be most familiar with is the baseline. This is the line that the text sits on.
• Cap height (or cap line): This marks the top of capital letters.
• Ascender height (or topline): This line shows where the top of letters such as kand h touch. Strangely, in a lot of cases, this line is slightly higher than the capital line.
• X-height (or midline): This shows the height of lowercase letters (excluding ascenders and descenders). It is typically measured using the height of the letterx.
• Descender height (or beardline): Descenders are the parts of characters that go below the baseline (such as the letters p and y). This line shows where the bottoms of the descenders are.

TECHNIQUES

• Leading describes the amount of space between lines of text. You can measure leading by obtaining the distance between two baselines.

• Tracking (or letter-spacing) is the space between groups of characters

• Kerning describes the amount of space between two characters.There is often confusion between tracking and kerning. While tracking is a global setting that affects how close all the characters are, kerning is more the microscopic view of the space between two letters. Some character combinations might require more kerning than others to avoid collisions (e.g., compare KX versus ll).

• Weight is the relative darkness of the characters of a type font resulting from the relative thickness of the strokes, expressed as light, bold, extrabold, etc.

Choosing a font