Doodles from Daily Drabbles

Research and Investigation

Ideation and Exploration

Composition

Final

After painting the mythical creatures and adding in the words, the entire effect of the lost books is not there. The typography has been miscalculated as the words look too much handwritten (my own) and the tone of the seriousness and mystical has been lost. What's more, but just have one side to the pages does not seem like the pages are from a book; after all, books are usually printed on both sides. Furthermore, there is no clear narrative linking all the pages.

Initial Sketches without Watercolour added

TITLE OF ADVERT SERIES

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Negative Space

Lines

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Personally, I felt that this looks the simplest out of the three adverts that I have done. This is less of mysterious but more of fantasy. Therefore, while I was doing the drafts for this drawing, I decided to draw the negative spaces of the animals on the tracing paper instead of tracing all the details of the animal. I felt that by doing that it will give rise to a more mysterious feel as if you know but yet you don't know. 

I played around with the placing of the sketches on the image and I realised that it looks slightly better when the animals seem to be coming out of the paper instead of just floating around (perhaps it could be due to the fact that I did not cut the animals to shape). 

However, this advert seemed to be more of a storybook advertisement instead of being a cafe's. Since the cafe have storybook readings for the kids, i feel that this advert still kinda works (albeit slightly forced). Similar to the first advert, the bright and vivid colours of the logo does not fit in with the image totally (although it probably would have if my printer had the inks the print the correct colours). 

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Week 9: Corporate Identity, Image and Brand

Maki-San マキさん 

Agency: Kinetic SingaporeCreative director: Pann Lim
Art director: Esther Goh, Astri Nursalim, Gian Jonathan, Jack Tan, Pann Lim
Copywriter: Eugene Tan, Joseph Davies
Illustrator: Esther Goh
Account Director: Dennis Lim
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A fresh take on sushiThe client wanted to launch Singapore’s first ever fully customizable sushi store. Being offered a wide selection of fresh ingredients, diners could pick and choose precisely what went into their hand-rolls.

"Maki-San"We proposed naming the store “Maki-San” for one simple reason: the word “-San” roughly translates as “mister” or “missus” in Japanese, and by using this suffix, each Maki could be uniquely personified. This idea also extends to operations: customers can name their own rolls however they choose to. The logo is made up of emoticons commonly used in Japanese pop culture. 

Endless possibilitiesUsing hand-drawn illustrations of mushrooms, avocados, cucumbers, and other ingredients, we designed a myriad of patterns which became Maki-San’s main visual identity. These motifs were applied throughout the consumer experience - right down to the packaging - to play up the endless, fun options available for diners.

Good Corporate Image

While searching for a corporate image, I found this table which seems to be a nice summary for the lecture's corporate image. In Prof Nancy's lecture, she quoted CEO Dutch KLM, De Soct, “A positive corporate image is a condition for a continuity and strategic success. It is no longer solely the field of attention of marketing, but a strategic instrument of top management". I find this highly relevant to the table I have found.